First Sake-Based (RTD), Snow Monkey™ Sake Remix™, Partners with Born Free USA
The First Sake-Based (RTD) Launches Effort to Support Wildlife Conservation & Animal Advocacy
Snow Monkey™ Sake Remix™ – an exciting new range of ready-to-drink beverages crafted from sake – today announced that it has partnered with Born Free USA, a world-renowned animal advocacy and wildlife conservation nonprofit, to support the
Born Free USA Primate Sanctuary.
Launched in May, the Snow Monkey Brand is rooted in the joyful spirit of the Japanese Macaques – playful, resourceful and surprisingly wise monkeys, which according to legends were sent by the Gods to protect sacred spaces and maintain the balance between nature and humanity.
Big news from the 2025 San Diego Spirits Festival!
Snow Monkey made a bold splash in the Ready-to-Drink category, bringing home multiple medals, including Double Gold + Best in Show for our Mandarin Grapefruit remix.
“This was my favorite flavor right away!”
“Snow Monkey RTD launched in Texas recently and I was curious to see what a sake based RTD would taste like. I have tried several sake beverages, both warm and cold, and have found they have a variety of tastes. Some are sweet and fruity and other can have a savory umami taste. Tastes vary due to the aging and brewing process. The Snow Monkey line comes in 4 different flavors; all East-Meets-West fruit blends – Mandarin & Grapefruit, Mango & Guava, Dragon Fruit & Key Lime and Yuzu & Hibiscus. All four flavors have a nice effervescence, with a clean fruit forward taste. They can make a nice addition to your summer parties and with only 100 calories and 4.5% ABV per 12-ounce can, you can enjoy more than one. A bonus is they have only 2 grams of sugar, 4 grams of carbs and use no artificial ingredients and no sulfites. They are also Vegan & Gluten Free. Snow Monkey™ Sake Remix™ will be a perfect drink for a backyard BBQ, beach clambake or tailgate party.”
“In addition to enjoying the flavors of Snow Monkey™ Sake Remix™ drinks, you will also be happy to know the company is donating 1% of its annual profits to a wonderful project, Born Free USA, a world-renowned animal advocacy and wildlife conservation nonprofit.”
– Johnnie De La Garza
“The Macaques are the face of the Snow Monkey brand, and as we continue to expand across the U.S., it only made sense to align with an organization that seeks to protect real monkeys,” said David Knight, CEO of Snow Monkey.
“Born Free USA’s mission to protect wildlife and combat exploitation aligns with our values of sustainability, harmony with nature, and giving back to the planet,” added Matt Bell, Founder and CEO of Origami Sake, parent company of Snow Monkey.
About Born Free USA Primate Sanctuary
Located in south Texas, the 175-acre Born Free USA Primate Sanctuary is home to more than 200 monkeys. Many of the residents, which include species of macaques, vervets, and baboons, have been rescued from the pet trade, laboratories, or zoos.
“In their natural environments, most primates live in complex, multigenerational, social hierarchies, yet the cruel pet trade subjects them to lives of isolation,” said Angela Grimes, CEO, Born Free USA. “Our sanctuary provides rescued monkeys lifetime care with spacious, natural enclosures, companionship of their own kind – and the ability to just be monkeys. We are grateful to the Snow Monkey team for their support and look forward to joining with them in a conversation about protecting these intelligent, sensitive animals.”
Giving Back to a Great Cause
Support for Born Free will be fully integrated into Snow Monkey’s marketing efforts, including social media, digital marketing, public relations and consumer sampling in addition to donating 1% of annual profits to this great cause. Consumers will also have the opportunity to donate directly to the Primate Sanctuary through the Snow Monkey website
(drinksnowmonkey.com) and at tasting events.
In addition, Snow Monkey plans to tap into the creative bandwidth offered by Artificial Intelligence to bring the Macaques to life in a digital campaign that will reinforce the playful nature of the primates while also creating a conversation that supports conservation efforts. The brand has also created a custom app which allows users to take selfies that feature guest appearances by digital snow monkeys.
Disclosure
**Full Disclosure: I received product in exchange for my review, but not to worry, all opinions are 100% mine.
About Born Free USA
Born Free USA works to ensure that all wild animals are treated with compassion and respect and are able to live their lives according to their needs. We oppose the exploitation of wild animals in captivity and campaign to keep them where they belong—in the wild. Born Free USA’s primate sanctuary is one of the largest in the United States and provides a permanent home to monkeys rehomed from laboratories or rescued from zoos and private ownership. Follow them on
Twitter, Facebook, Instagram, and
TikTok!
About Snow Monkey™ Sake Remix™
Snow Monkey™ Sake Remix™ is a innovative, great-tasting sake-based RTD which combines three upward trends in beverage alcohol: RTDs; No/Low alcohol and Sake. Unlike spirit-based RTDs, Snow Monkey (ABV 4.5%) will be broadly available for purchase in convenience and grocery stores, as well as online at
https://drinksnowmonkey.com. Snow Monkey is available in four
East-Meets-West fruit blends – Mandarin & Grapefruit, Mango & Guava, Dragon Fruit & Key Lime and Yuzu & Hibiscus – packaged in one convenient 8-can variety pack (SRP:$19.99)
