Unwrap the Magic of the Season at This Hill Country Resort

Unwrap the Magic

 

Unwrap the Magic With Immersive Christmas Experience, ICE! Featuring Frosty the Snowman™

 

 

 

This holiday season, the JW Marriott San Antonio Hill Country Resort & Spa invites guests to unwrap the magic of the season and experience the magic of Frosty the Snowman™ with the launch of the spectacular immersive Christmas ICE! attraction, now open through Jan. 4, 2026, as part of the resort’s annual Hill Country Christmas celebrations!
Unwrap the Magic

Guests will walk through a world of enchantment, where over two million pounds of hand-carved ice sculptures transport them into the whimsical world of Frosty the Snowman™. Kept at a frosty nine degrees Fahrenheit, the 20,000-square-foot exhibit brings to life 11 immersive walk-through scenes from Frosty the Snowman™, complete with winding tunnels, awe-inspiring passageways, four thrilling two-story ice slides, a kids’ peek-a-boo slide, and plenty of photo-worthy moments. The thrilling ICE! experience concludes with a dedicated Nativity scene, meticulously carved and shaped into a dramatic display of crystal-clear ice. To stay warm, guests will be provided with signature blue parkas to wear inside the frozen exhibit.

Unwrap the Magic

The craftsmanship behind the holiday ICE! attraction is a marvel in itself. A team of 40 master ice carvers from Harbin, China – home of the world-renowned Harbin Ice Festival – traveled nearly 7,000 miles to San Antonio to create the stunning display. Over 30 days, the artisans transformed more than 6,700 massive blocks of ice using time-honored techniques passed down through generations, along with traditional tools like chisels, tongs, chainsaws, and grinders. The result is a vivid and intricately detailed frozen world, with vibrant colors and lifelike textures that bring the heartwarming story of Frosty the Snowman™ to life. Inside the attraction, guests can also meet an artisan performing live carving demonstrations.

Here We Glow A-Caroling Light Show

Keep the season cheers going! From now to January 4, 2026, experience the spectacular Here We Glow A-Caroling Light Show, as thousands of glowing lights and a custom score create a unique journey through past holiday celebrations. Enjoy a dazzling, high-energy sing-along finale nightly at 6:30 p.m., 7:30 p.m., and 8:30 p.m. and make memories that glow beyond the holidays!

Unwrap the Magic
There is More!


In addition to the holiday ICE! attraction, the resort’s Exhibit Ballroom is completely transformed into “Reindeer Ridge,” a 40,000 square foot holiday hub of beloved Hill Country Christmas activities. Guests can enjoy returning activities, including:

  • Snow Flow Mountain, a multi-lane tubing hill made of real snow and providing hours of alpine fun for all ages
  • Snowball Build & Blast, an interactive game where guests can make and throw snowballs to score points and boost the power of the snow-making machine
  • Mrs. Claus’ Christmas Traditions, where Mrs. Claus will host a retelling of “‘Twas the Night Before Christmas” and a sing-along of holiday carols, complete with Santa’s favorite cookies and milk
  • Gingerbread Decorating Corner, where guests will be able to decorate gingerbread houses and have an opportunity to meet Nutmeg, the gingerbread man
  • Build-A-Bear Workshop® has been adding a little more heart to life for more than 25 years! Visit Build-A-Bear® to experience the fun of personalizing furry friends and taking part in our one-of-a-kind Heart Ceremony. Add adorable outfits, sweet scents and fun sounds to make any furry friend the perfect gift or a cuddly Christmas keepsake!

 

Unwrap the Magic

 

Embrace the cherished Hill Country Christmas traditions at JW Marriott San Antonio Hill Country Resort & Spa. Guests of all ages can embark on the Snowman Scramble Scavenger Hunt, a festive quest to find scattered snowmen clothing and accessories and use them to design your very own snowman! Brave visitors can take on the Polar Plunge in select pools for a brisk holiday thrill. Families can enjoy sweet treats at the S’mores Station. Guests can write heartfelt letters to Santa, sharing their holiday wishes, and even take photos with Santa as he makes special appearances at the resort throughout the season!

 

Special ICE! Stay & Play Package and Luxury Amenities

Make the most out of your Christmas vacation by booking the exclusive ICE! Stay & Play Package, offering overnight accommodation and two tickets to the holiday ICE! attraction for each night’s stay with booking code 1GC atJWHillCountryChristmas.com. Overnight guests also enjoy resort-only benefits, including the Chill Pass for front-of-line access and reduced wait times.

Unwrap the Magic

More About JW Marriott San Antonio Hill Country Resort & Spa

Experience everything the JW Marriott San Antonio Hill Country Resort & Spa has to offer this holiday season. Book an overnight stay and receive exclusive access to luxury amenities such as the nine-acre River Bluff Water Experience with temperature-controlled pools and hot tubs; eight acclaimed dining outlets; two 18-hole PGA TOUR championship golf courses at TPC San Antonio; world-class Lantana Spa; Topgolf Swing Suite; sports courts to play tennis, basketball and pickleball; and scenic walking trails with picturesque views of the Texas Hill Country. To book your stay at the JW Marriott San Antonio Hill Country Resort & Spa, please contact the resort at 210-276-2500 or visit www.JWSanAntonio.com.