Mexican Bakery Celebrates March Madness & NCAA with ‘Basketball’ Concha
With the NCAA Final Four taking place in San Antonio this year, La Panadería, a Mexican bakery, is kicking off March Madness with its limited-time basketball-inspired Nutella Concha—a treat that scores big San Antonio style this basketball season! Starting today, March 19 through Monday, April 7, La Panadería brings you a new twist on a classic Mexican pastry, perfect for celebrating all things NCAA and March Madness.
Orange Concha Makes March Madness Sweeter
The bakery has taken the iconic concha and given it a vibrant orange hue on the outside to resemble a basketball, with a rich, decadent Nutella filling that perfectly complements the traditional sweetness of a concha.
Whether you’re tailgating, watching the big game, or simply indulging in a sweet treat, the Nutella ‘Basketball’ Concha is the ultimate way to fuel your March Madness experience. I hope this can fit into upcoming coverage that you have planned surrounding March Madness and NCAA Final Four.
A Tradition of Culinary Creativity
At La Panadería, innovation is at the heart of our baking philosophy. We’ve built a reputation for blending traditional Mexican pastries with contemporary flavors, offering our customers unique and delectable experiences. From our signature tequila almond croissants to seasonal offerings like the pumpkin spice concha, we continually push the boundaries of traditional baking. The Nutella-Filled Basketball Concha is the latest addition to our lineup of creative confections, celebrating the spirit of March Madness with a sweet twist.
The Nutella Concha: A Slam Dunk of Flavor
This special concha features our classic, fluffy sweet bread, topped with an orange-hued sugar crust designed to mimic the look of a basketball. The real surprise awaits inside—a generous filling of creamy Nutella that adds a luscious, chocolaty richness to every bite. It’s a harmonious blend of textures and flavors: the soft, airy bread, the crunchy sugar topping, and the smooth hazelnut spread come together to create a truly indulgent treat.
Available:
The Nutella-Filled Basketball Conchas are available for a limited time, from now to April 8, across all our San Antonio locations:
- Downtown: 301 E Houston St, San Antonio, TX 78205
- Broadway: 8305 Broadway, San Antonio, TX 78209
- La Cantera: 17030 Fiesta Texas Dr Suite 105, San Antonio, TX 78256
- Midtown: 2503 Broadway St, San Antonio, TX 78215
