Celebrating Dads in Time for Father’s Day with New Lone Star Merchandise Line

Celebrating Dads


Celebrating Dads in Honor of Father’s Day, Lone Star Beer is Pleased to Announce a New Limited Merchandise Line Dedicated to “Pops”



Lone Star Brewing is celebrating dads with a new limited-edition merchandise line for Father’s Day. The new items include Lone Star-inspired ballcaps, a variety of t-shirts, pearl snap embroidered shirts, Lone Star branded coolers, a limited edition belt from Austin-based Zilker Belts and more. The merchandise is available for purchase online starting now until it sells out. The items can be found here.


The Father’s Day merchandise line was inspired by the “Modern Texan Dad” and features items for more than just dads, like unisex and women-oriented t-shirts and hats, so that all can embrace the items. Lone Star wants to acknowledge all fathers and father figures with this new limited-edition merchandise line. The t-shirts, ball caps and pearl snap shirts were all created with the help of Morgan Mercantile based in Fort Worth, Texas.


Celebrating Dads


“This one’s for Pops; Fathers come in many forms and are often the ultimate guides, creators of memories and providers of family fun,” said Lone Star Senior Brand Manager Daniel Crawford. “We want these ‘pops’ and ‘pop figures’ to wear these items like badges of honor for their hard work. The goal was to create a line of goods that could be a cross generational ‘cheers’ and approachable to all with items that extend beyond just fathers.”


Celebrating Dads


For more information, visit Lone Star’s website and follow along on Lone Star’s Instagram and Facebook.

Celebrating Dads

About Lone Star Brewing Company


Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies. For more information on any Lone Star product, please visit www.lonestarbeer.com.

About Zilker Belts

Founded in 2015, we started Zilker Belts after being inspired by the passion, pride, and craftsmanship found in Argentina. Co-Founders Wade Green and Hill Shands knew the vibrant colors, hand-stitched patterns, and world-class leather belonged back home in Texas and beyond. Working with our partners in Argentina we sourced the finest material, learned the intricate manufacturing process, and have since created over 20 different styles. Our belts and dog collars are wearable works of art that draw inspiration from the traditional gaucho style and some of our favorite local icons like Deep Eddy, Antone’s, Willie, Austin FC, and Austin City Limits.

About Morgan Mercantile

Morgan Mercantile is a family owned shop focusing on custom printed goods while providing high-quality merchandise experiences for brands, bands, and businesses. Comprised of husband and wife duo, Kala and Chance blend their creativity and commerce to make the shop a staple not only in the Fort Worth community, but for clients across the nation.

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