Crown Royal Launches “A New World Of Cocktails” Campaign To Pay Tribute To The New Generation Of Consumers In The Ready-To-Drink Cocktail Category
Crown Royal is paying tribute to a new generation of diverse consumers with a new creative approach to the launch of the brand’s latest campaign supporting Crown Royal ready-to-drink cocktails. The campaign shows a range of places and spaces to enjoy the effortless new cocktails, kicking off in a fully immersive block party before taking you on a royal journey to a game of pickup basketball, gaming with friends, picnic in the park, and finally to a rooftop hangout.
The entire set of the Crown Royal ready-to-drink cocktail world was custom created using 3D printing technology, which was then hand painted and assembled to come alive in the hero ads.
3D Printing Technology
The cast features Toronto-based, hip-hop artist DijahSB (they/them), who is leveraging the ad as the official release of their new track, “So Good,” as well as Professional gamer Erin Ashley Simon who recently partnered with the brand on The Crown Crossover.
About the Cocktails
With three award-winning flavors, consumers 21+ can choose from Washington Apple featuring Crown Royal whisky, apple and sparkling cranberry flavors; Whisky & Cola featuring Crown Royal whisky and cola; and Peach Tea featuring Crown Royal whisky, peach flavor and brewed tea. All three delicious flavors are best served chilled and are appearing on shelves nationwide now. The ABV for each Crown Royal Cocktail Can is 7% and the suggested retail price for a 4-pack of each flavor is $14.99 and the suggested retail price per single can is $3.99.
Whether you choose a block party, BBQ or a living room with friends to enjoy a Crown Royal ready to drink cocktail, please drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal’s smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.