Sendero Provisions and Lone Star for a Whooping Good Time

Friday 23rd, July 2021 / 14:13 Written by
Sendero Provisions and Lone Star for a Whooping Good Time

Sendero Provisions & Lone Star Beer Announce First Ever River Rodeo Music Festival

Sendero Provisions and Lone Star Brewing are excited to announce the first ever River Rodeo – a one day music festival coming to New Braunfels August 14. Bands featured include Houndmouth, Fruit Bats and more. The riverside festival will benefit the Texas Food & Wine Alliance, an organization that provides grants, educational programs and events that benefit the south Texas culinary community. Tickets for the festival are now on sale.

River Rodeo Fest to be Postponed to 2022 due to the Surge of the COVID-19 Delta Variant


Sendero Provisions

Sendero Provisions Co. and Lone Star Brewing have announced the first ever River Rodeo, a music festival along the Guadalupe River. The one-day festival will take place Saturday, August 14, 2021, at Rockin R River Rides at 1405 Gruene Road, New Braunfels, TX. The inaugural festival will feature musical acts like Houndmouth, Fruit Bats, Buffalo Nichols and more.

The festival will benefit the Texas Food & Wine Alliance, an organization that provides grants, educational programs and events that benefit the south Texas culinary community. A percentage of each ticket sold will go towards TFWA programs.

Festival goers are encouraged to enjoy a day on the Guadalupe River before coming back on land for the concerts later in the day. Tickets start at $85 for general admission and can be purchased HERE


Sendero Provisions

Alternative blues band, Houndmouth, and indie/folk rock band, Fruit Bats will co-headline the festival. Houndmouth, known for songs like Darlin’, Honey Slider and Sedona, have played festivals like SXSW, Lollapalooza, Bonnaroo and more since the band’s founding.

Fruit Bats, known for songs like Humbug Mountain Song, When U Love Somebody and more has a sound reminiscent of classic rock with a modern twist.

The festival will also feature Wilderado, David Ramirez, Thomas Csorba, Vincent Neil Emerson, Buffalo Nichols, Jonathan Terrell and Kathryn Legendre

“Nothing says Texas quite like live music under the oaks on the banks of the Guadalupe River. We could not be more excited to bring to life the first ever River Rodeo with our good pals in historic Gruene, Texas. Let the water, beer and tunes flow,” said Hunter Harlow, Founder of Sendero Provisions Co.

River Rodeo will be held at Rockin R River Rides’ outdoor concert space in the historic Gruene District. Festival-goers will have the opportunity to rent a tube and float the Guadalupe River before the concerts begin. Camping will also be available on-site and more information will be released soon.

“We are excited to be a part of River Rodeo and celebrate good music, good drinks, and good times outside in the land of Texas. Live music has always been at the core of our brand and we couldn’t think of a better place to reignite in-person events than by the river in Gruene,”  said Daniel Crawford, Brand Manager for Lone Star Beer. 

Sendero X Lone Star Beer collaboration merchandise will be released at the festival and online after the event in limited supplies. Follow along on Sendero and Lone Star’s social media pages for previews of the items. 

For more information and updates about the festival, follow River Rodeo on Instagram, Twitter and Facebook, and listen to the official Spotify Playlist

About Sendero Provisions Co.

Sendero Provisions

Sendero Provisions Co. makes quality outdoor provisions inspired by the landscapes and cultures of wild, wild America. We cut our teeth roaming the bare deserts of the Southwest looking for geologic wonders and glorious adventure.

From our old-school days as geologists mapping in the field to new-school days spent on a cold mountain stream chasing native rainbows, our inspiration comes from our connection to the land and the cultures that represent it. This is the basic calling of Sendero. We make gear that embodies this- super slick products reminiscent of a time long past that will call you to the wild. SPIRIT of the WEST // SOUL of the WILD.

For more information, visit

About Lone Star Brewing Company

Sendero Provisions

Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884.

Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies. For more information on any Lone Star product, please visit

About Texas Food & Wine Alliance

The Texas Food & Wine Alliance is dedicated to fostering awareness, support, and innovation in South Texas culinary communities through grants, educational programming, and events. Guided by an all-volunteer board of directors and committees made up of culinary and community-minded professionals, the Alliance’s work ensures a strong local food system and inspires and showcases Texas and beyond through the power of our diverse culinary communities.

For more information about the Texas Antonio Food & Wine Alliance, visit and @texasfoodwinealliance on Facebook and Instagram.

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