Hornitos Tequila Breaks Into The Ready-to-Drink Category With Launch Of Hornitos Tequila Seltzer
Ready for Summer seltzer szn? Hornitos Tequila has you covered.
Hornitos just announced that it’s joining the ever-growing Ready-to-Drink (RTD) space with two premium hard seltzers available in natural flavors – Lime and Mango – and crafted without any artificial sweeteners.
Light and sour lime with fresh agave
FINISH: Smooth with subtle sweetness
Mango with subtle tequila
FINISH: Light and flavorful with hints of tequila
Unlike most hard seltzers, Hornitos combines real Plata Tequila with refreshing seltzer, creating the most perfect summer sip for those looking for a light, ready-made cocktail, wherever they may be imbibing.
Since its inception as a brand, Hornitos has had a shot-taking history of breaking boundaries for the betterment of tequila. With the creation of Hornitos Tequila Seltzer, the brand further delivers on its innovative spirit, providing tequila and hard seltzer fans simple convenience without having to compromise on the bold flavor and quality that Hornitos is known for.
Beginning this week, Hornitos Tequila Seltzer will be available in select markets and nationwide this summer. Each variant contains less than 115 calories and natural ingredients. The ready-to-drink, tequila seltzers are available in 12 oz cans, contain 5% ABV and have a suggested retail price of $11.99 per four pack.
In conjunction with the launch of Hornitos Tequila Seltzer, Hornitos is inviting adventurous fans aged 21+ to take the chance to pursue their own shots in-store and on social media, with the opportunity to win more than $40,000 USD in experiences, prizes and adventures. To learn more about the ‘Call The Shots’ giveaway, fans can head to CallTheShotsGiveaway.com.*
Hornitos Tequila Seltzer joins the top-quality portfolio from the tequila leader, which also includes Hornitos Plata Tequila, Hornitos Reposado Tequila, Hornitos Añejo Tequila, Hornitos Cristalino Tequila and Hornitos Black Barrel Tequila.
To learn more about Hornitos Tequila and its shot-taking brand history, visit www.hornitostequila.com or follow along with Hornitos Tequila on Instagram, Twitter and Facebook.
About Hornitos® Tequila
Hornitos® Tequila has a history of breaking tradition dating back to 1950 when founder Don Francisco launched the brand in honor of Mexican Independence Day. The Hornitos family of tequilas keeps Don Francisco’s legacy alive, using the same high standards to cultivate the best and most flavorful agaves, molding them into premium tequilas that everyone can enjoy. He brought the celebrated spirit to new heights with the agave-robust Reposado, broke the rules to create a crystalline Plata, went above and beyond tequila standards to make an ultra-smooth and aromatic Añejo and pushed the boundaries of tequila innovation with whiskey barrel aged Hornitos® Black Barrel® Tequila and Hornitos Cristalino.
70 years later, Hornitos inspires its fans to adopt the same boundary-pushing mindset through its “A Shot Worth Taking” campaign that highlights the extraordinary things that can happen when people are willing to take a chance. Since the inception of “A Shot Worth Taking” in 2017, Hornitos has empowered fans to take their shot and provided funds and opportunities to make their aspirations achievable.