“Wings of the World” Month-Long Campaign in Support of Women’s World Cup 2019 at Cover 3
COVER 3, Austin’s premier sports bar and restaurant, is excited to announce that the locally-owned-and-operated restaurant group is launching a brand new initiative in support of the upcoming FIFA Women’s World Cup, which kicks off Friday, June 7 through the championship match on Sunday, July 7. All COVER 3 locations, along with COVER 2, will be offering a month-long, multifaceted campaign that includes a variety of incentive-laden punch card programs and limited-time-only in-store offerings.
To help kick off the “Wings of the World” World Cup promotion, COVER 3 will be hosting a bracket competition for local patrons to pick the ultimate winner of this summer’s Women’s World Cup. Those interested can stop by any location to fill out a bracket beginning today through 11am on Friday, June 7th, although to win, one must pick the perfect bracket from the initial group stage to the final championship game. The grand prize for the bracket competition is free wings-for-a-year and a $500 Gift Card, although the competition requires a $5 buy-in to participate. 100% of proceeds raised from the bracket competition will be donated to local Partnerships For Children (PFC), COVER 3’s official charity partner in Austin, to help cover the cost of local foster children participating in organized team sports activities and recreational leagues.
Additionally, all COVER 3 locations will host a drive for new team sports equipment to help stock PFC’s Rainbow Room with the overwhelming number of requests received specifically for sporting equipment. Key items include soccer balls, goalie gloves and shin guards, baseball bats and batting helmets, footballs, basketballs, cleats of all sizes and types, and gift cards to Academy which will be used to purchase child specific sporting equipment needs.
PFC is a local nonprofit that provides critical resources to abused and neglected children in Central Texas who are in the care of Child Protective Services, and The Rainbow Room is PFC’s 24/7 resource center where caseworkers can gather essential items for children in crisis. Only 66% of children that have spent time in the foster care system will graduate from high school – as compared to 89% of the general population. Research supports that extracurricular activities increase a youth’s likelihood to not only stay in school, but to also maintain a certain GPA. The state of Texas does not cover the expense for any of these normalizing activities and nonprofit organizations, like PFC, work to fill this gap.
On Monday, June 3, COVER 3 will be launching a special “Wings of the World” poll on its main Facebook and Instagram pages (@cover3anderson on Facebook and @cover3dining on Instagram) that will be live until midnight on Thursday, June 6 to ask fans what team they think will be the 2019 winner. Based on these findings, which will be released the following day on Friday, COVER 3 will create a custom chef-driven menu of five distinct World Cup-themed new flavors for the restaurant’s popular chicken wings, which have been named “Best Wings” at the Austin Chicken Wing Festival in recent years. One lucky fan will also be gifted a $50 gift card just for participating in the Facebook poll.
Finally, COVER 3 is creating a special Women’s World Cup Passport, a punch card and raffle contest, for which patrons are encouraged to participate in all facets of this month-long summer program. The punch card will have seven total holes for which fans must complete in order to be entered in the larger Women’s World Cup raffle. Patrons must not only submit a completed bracket (#1) and donate a piece of children’s sports equipment (#2) at any COVER 3 or COVER 2 location, but they must dine at least four times at any COVER 3 location or COVER 2 during the period of June 7 to July 7, 2019.
The passport raffle will feature a variety of prizes, including a grand prize for one lucky fan:
- Grand Prize (x1): Free wings-for-a-year
- Second Prize (x5): $100 gift card
- Third Prize (x1 each):
- Two general admission tickets to an upcoming Austin Bold FC (at Circuit of The Americas)
- Merch bundle feat. t-shirt, tank top, and cap
- Branded product bundle feat. canteen, wine tumbler, wine key, and bartender’s bottle opener
In addition to this month-long campaign, COVER 3 and COVER 2 will be hosting a variety of watch parties for those looking to catch some of the World Cup matches, including all of the early round games confirmed for Team USA on June 11, June 16, June 20. Specific promotions, discounts, and watch party information will be revealed closer to each game on Facebook at @cover3dining and Instagram on @cover3dining.
For more information, please visit COVER 3 at COVER-3.com. Follow along with #DiningSpiritsSports.