Celebrate Sailor Jerrys Birthday – the Undisputed Father of the Americana Tattoo
Celebrate Sailor Jerrys Birthday with cocktails crafted in Honor of Norman ‘Sailor Jerry’ Collins. January 14th pays tribute to the birth of the undisputed father of Americana old-school tattooing
January 14th marks Norman ‘Sailor Jerry’ Collins Day, the birth date of a legendary American tattoo artist and Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old-school tattooing. Sailor Jerry Spiced Rum was created to honor him and strives to embody his independent spirit and unapologetic attitude. This January 14, toast to Sailor Jerry with the Ginger Spiced Negroni and Sailor Jerry Hot Chocolate.
Ginger Spiced Negroni
1 part Sailor Jerry Spiced Rum
1 part Campari®
½ part ginger liqueur
½ part sweet vermouth
In empty mixing glass, measure Sailor Jerry. Add Campari®, ginger liqueur & sweet vermouth. Add a few chunks of ice and stir to blend flavors and dilute. Add more ice and repeat. Strain into empty chilled old fashioned glass. Add fresh ice block and garnish with candied ginger.
Sailor Jerry Hot Chocolate
1.5 part Sailor Jerry Spiced Rum
1.5 part Butterscotch Schnapps
3 parts hot chocolate
Whipped cream (as desired)
Chocolate shavings, candy cane, or cinnamon stick garnish
Dash of orange bitters
In a warm beverage mug add equal parts Sailor Jerry Spiced Rum to Butterscotch Schnapps, then add hot chocolate, top with whipped cream, shaved chocolate, and garnish with a cinnamon stick or candy cane, or more chocolate, then complete w/ a dash orange bitters.
Says Sailor Jerry Brand Ambassador Daniel ‘Gravy’ Thomas, “On January 14th, I unapologetically poke my chest out prouder than most days to share the story and legacy of Norman ‘Sailor Jerry’ Collins; a day highlighted on my calendar when history books help tell the tale of an American icon. On Norman’s birthday, I’ll be encouraging those at home to look at their bottle of Sailor Jerry with a sense of admiration, bartenders to pour the rum that honours him with a straightforward approach, and tattoo artists to continue paving their own way with an appreciation for Norman Collins and the foundation he laid.”
Norman ‘Sailor Jerry’ Collins, Collins was born on January 14th, 1911, and quickly found his passion for tattooing while traveling the country, hopping freight trains with a man named “Big Mike” who taught him the hand-pricking method. At 19, Collins joined the U.S. Navy where he was exposed to the art and culture of Southeast Asia. Following his naval service, Collins made WWII-era Honolulu his home and continued honing his skills as a tattoo artist. Sailors on Shore Leave in Honolulu would wait in line for hours outside Collins’ Hotel Street tattoo shop to be inked by the master himself. Not one to rest idly, Collins also became a licensed skipper of a large three-masted schooner, played the saxophone in his own band, and frequently hosted a radio show. These personal passions are now celebrated through Sailor Jerry Spiced Rum and shared with likeminded individuals.
Norman Collins was an inspiration for many modern day artists and creators such as tattoo artists Oliver Peck, Michael Malone, and artist-turned-designer Ed Hardy. His iconic flash art work has lived on in tattoo designs and art across the world.
Norman Collins continued working until 1973 when he suffered a heart attack while riding his Harley Davidson motorcycle. In true Norman style, he got up, got back on his bike, and drove home. He died three days later on June 12th, 1973.