Tequila Corralejo Launches it First U.S. Advertising Campaign Nodding to Pride in Cultural Heritage
Tequila Corralejo, marketed by Infinium Spirits, today unveiled the premium brand’s first out-of-home advertising campaign in the U.S. created by NYC-based SwellShark, the outdoor ads will run for six weeks in California (Los Angeles & Sacramento) and Texas (Austin, Dallas, Houston & San Antonio).
A beloved brand in its home country of Mexico, the award-winning line of tequila has been gaining traction in the U.S. in recent years, especially among acculturated and unacculturated Hispanics in the U.S. The new advertisements seek to raise awareness of Tequila Corralejo® among second and third generation Hispanics between the ages of 25-45. The brand chose locations concentrated around Hispanic communities and high traffic/night life areas. The tall, colorful bottles prominently featured in the ads, which stand out above other tequilas, inspired the campaign slogan: Those With Pride Stand Tall.
“We’re thrilled to launch our first ever U.S. ad campaign for Tequila Corralejo,” said Megan Lester, brand manager at Infinium Spirits. “Already a top 10 tequila brand in the U.S. according to Nielsen, we see significant opportunity to generate brand awareness, while staying true to the brand’s core values.”
Tequila Corralejo exemplifies Central Mexico’s rich culture, heritage and vibrant lifestyle. As one of the few tequilas produced in Guanajuato, Mexico, Corralejo’s deep roots and production methods are unique in the tequila industry, dating back to 1755 when Hacienda Corralejo became the first estate in Mexico to produce tequila as a commercial venture.
Tequila Corralejo is made with 100% Blue Weber agave, which is handpicked from the finest agave fields in Guanajuato. The agave is slow cooked in stone clay ovens for 27 hours then rested for 12 hours before going to the mill. All of the tequilas go through a double distillation. The first distillation takes place in a continuous still, or column still. The second distillation takes place in an Alembic copper pot still imported from Tomelloso, Spain, and is what sets Tequila Corralejo apart from other tequilas. Corralejo employs the 400-year-old Charentais method of distillation, the same method perfected by the French in distilling cognac, which allows for exceptional retention of aroma and flavor. The result is a flavor in each of the brand’s three expressions that’s rich, natural, and unsurpassed in quality and personality.
- Corralejo Silver – Made from 100% Blue Weber agave and bottled unaged. 80-proof. Gold Medal 2008 San Francisco World Spirits Competition.
- Corralejo Reposado – Made from 100% Blue Weber agave and aged four months in barrels consisting of three types of oak – French, American and Encino oak. 80-proof. Double Gold Medal 2007 San Francisco World Spirits Competition.
- Corralejo Añejo – Made from 100% Blue Weber agave and aged for 12 months in charred, American oak barrels; 80-proof. Gold Medal 2016 San Francisco World Spirits Competition.
As a family owned and operated independent tequila producer, Corralejo holds true to its Mexican heritage. Managing Director Don Leonardo Rodríguez Moreno, a 25-year industry veteran, is key to maintaining the brand’s artistry and craftsmanship.
Enjoy these recipes using Tequila Corralejo:
Recipes by: Al Sotack, Jupiter Disco
Photos by Nathan McCarley-O’Neill
2 oz of Tequila Corralejo Silver
.75 oz sorrel*
.75 oz lime juice
2 muddled cucumber slices
2 dashes angostura
Shake, serve up, with cucumber wheel garnish
1 cup of hibiscus tea to 1 cup of white sugar
For tea I use: hibiscus leaves, chopped fresh ginger, cinnamon, all spice and habanero. I can provide a specific recipe if you like.
2 oz of Tequila Corralejo Reposado
.25 oz laapsang watermelon syrup
2 dashes of Peychaud’s bitter
1 dash of aromatic bitters
Stir, serve on the rocks with a lemon twist
1 oz of Tequila Corralejo Reposado
1 oz of Manzanilla sherry
1 oz of Kina
2 dash celery bitters
Stir, serve up, lemon twist
The distillery is located on the grounds of Hacienda Corralejo, the birthplace of Don Miguel Hidalgo y Costilla, about 70 miles outside of Guanajuato, Mexico.
Availability & Price
Tequila Corralejo is available in 750ml bottles in both on- and off-premise establishments across the United States. The suggested retail prices, which vary by market are: Silver ($21.99), Reposado ($25.99) and Añejo ($32.99). Both the Silver and Reposado expressions are also available in 1.75L bottles for $42.99 and $46.99, respectively.
For more information, please visit http://tequilacorralejo.mx/
About Infinium Spirits
Infinium Spirits is a family-owned spirits company known for igniting brands and accelerating performance. Founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands.