BIG RED KICKS OFF THE SUMMER SEASON WITH 100 DAYS OF BBQ PROMOTION
Big Red, America’s original and bestselling red soda, kicks off the summer grilling season with its 100 Days of BBQ promotion starting May 18. Long associated with BBQ, they are reinforcing their status as the perfect complement to BBQ and summertime fun with its national 100 Days of BBQ promotion. The company will reward drinkers with BBQ-related prizes all summer long, from Memorial Day to Labor Day, including a grand prize 3-day trip to visit iconic BBQ joints in Austin, TX.
“Their fans know there’s no better pair than Big Red and BBQ,” says the SVP of Marketing Thomas Oh. “This summer, we’re inviting consumers to complement their summertime grilling with the sweet, smooth flavor of Big Red, and instantly win some iconic BBQ related prizes.”
Big Red’s 100 Days of BBQ grand prize is a trip to Austin, TX for “The Ultimate BBQ Tour Experience.” The winner and three guests will enjoy a VIP BBQ experience with stops at some of America’s most iconic BBQ joints. This exclusive trip includes airfare, accommodations, transportation and “BBQ Cash” to get around and enjoy the great Austin vibe.
To kick off 100 Days of BBQ, the company will host an under-the-cap program with unique codes found under the caps and cardboard wraps of specially marked Big Red, Big Red Zero, Big Blue and Big Red Vanilla Float. Codes can be redeemed at www.bigred.com/bbq for a chance to instantly win one of over 1,000 BBQ related prizes and enter the “The Ultimate BBQ Tour Experience.”
Prizes included in the promotion include:
- Weber Grills: Smokey Mountain Smoker & Genesis Gas Grill
- YETI Coolers
- BBQ Grilling Tool Set
- Meat Church BBQ Seasoning & Rub
- Big Red & BBQ branded T-shirts
To sweeten things up even more the company will release a limited edition summertime favorite flavor, Big Red Vanilla Float – available in 20oz and 2 Liter packages in select markets.
Big Red’s 100 Days of BBQ promotion will be supported by digital video, in-store displays, social media, public relations and consumer sampling throughout the summer.