Be Safe this 4th of July Across Texas as Lyft Offers $50K in Sober Rides
Every 4th of July holiday, a record number of Texans take to the roads to enjoy fireworks and festivities. This year, Lyft wants Texans to be safe and celebrate responsibly by providing $50,000 in free rides across the state.
This all a part of Lyft’s commitment to reduce drinking and driving through its Sober Rides TX program, launched in May over Cinco de Mayo.
The 4th of July is traditionally a high-risk time to be on the roads – according to the National Highway Traffic Safety Administration, over 40 percent of all U.S. traffic deaths involve drunk drivers on July 4th in 2016. Worse, two-thirds of those killed in drunk driving crashes during had BACs of .15 or higher.
Texans can claim their free Lyft ride (up to $10 discount), valid between July 3 at 12pm through July 5 at 3am, here, or with the code RIDESAFEJULY4.
Lyft plans to offer its Sober Rides TX program on several holidays throughout the year, including Cinco de Mayo, St. Patrick’s Day, Labor Day and New Year’s Eve.
“The safety of the communities where Lyft operates is something we take very seriously,” said Janet Peavy, Market Manager for Lyft San Antonio. “Ridesharing is an important solution to impaired driving, a major problem over the4th of July. We launched Sober Rides TX to help keep Texas roads safe by raising awareness and encouraging responsible choices on notoriously dangerous drinking holidays, like the 4th of July, and we look forward to continuing to work with communities to grow this impactful program.”
“We appreciate the work Lyft is doing to help keep San Antonio roads safe through the Sober Rides TX campaign and especially on a busy holiday like the 4th of July when we need it most,” Said Douglas Greene, Spokesman for the San Antonio Police Department.
“Recent data shows that Texas led the nation in traffic fatalities, with alcohol-impaired drivers contributing to 44 percent of these deaths,” said Mitch Landry, Deputy Executive Director of Government Affairs for Texas Municipal Police Association. “We are grateful for Lyft’s leadership in helping the more than 27,000 local, county and state law enforcement officers we represent across Texas keep our citizens safe.”
For further details on the Sober Rides TX program, Lyft’s blog post is accessible here.