Ancho Reyes Verde arrives in Texas in Time for St. Patrick’s Day

Wednesday 15th, March 2017 / 10:50 Written by
Ancho Reyes Verde arrives in Texas in Time for St. Patrick’s Day

Ancho Reyes Verde Offers a New Interpretation of the Poblano Chile

Following a successful New York launch in the autumn of 2016, Ancho Reyes Verde, has announced additional distribution in Texas, California, Arizona, Colorado, Illinois and Florida to begin in February 2017. Ancho Reyes Verde began as a limited edition offering from the acclaimed Ancho Reyes Chile Liqueur, and provides bartenders and mixologists an additional unique option for their cocktail creativity. This highly anticipated spirit will be available for approximately $32.99.

 

The Ancho Reyes story begins in 1927 with a recipe from the town of Puebla de Zaragoza. During this time, Mexico was experiencing a different kind of Roaring 20’s—a chaotic, post-revolutionary time that celebrated the emergence of a new, personal independencía. Artists, intellectuals, and bohemians formed a provocative avant-garde movement that spread from cantinas to cabarets. At the center of these gatherings were unique menjurjes – or homemade concoctions – created from a blend of native ingredients and local spirits. One of these elixirs was created by the Reyes family, using Puebla’s signature crop: the beloved ancho chile.

Ancho Reyes Verde

Spirits industry visionaries Daniel Schneeweiss and Moises Guindi, of Milagro Tequila and Montelobos Mezcal, brought this historic recipe into the modern day to create an award-winning spirit, and now evolve that recipe further with Ancho Reyes Verde. While both Original and Verde are made from the same poblano chile, a couple of key differences in the production process yield unique characteristics:

  • The chiles used to create Verde are harvested earlier in the maturation process, while still green, and then fire roasted; those in Original are late harvested and sun dried, turning them to ancho  chiles
  • While Original uses the hand-scissoring maceration process, Verde is mashed
  • Finally, Original uses only mesh press filtration while Verde uses both mesh and paper

 

These characteristics open new opportunities for cocktail creations.  The herbal, brightness of Verde provides an authentic and natural boost of flavor and can be a versatile tool for mixologists and at-home cocktail enthusiasts. Where Original is an excellent companion to dark spirit cocktails, Verde works perfectly with cocktails such as margaritas, gimlets and daiquiris.

 

“Ancho Reyes Original began as a passion project and we have been humbled by the enthusiasm with which it has been met,” says Schneeweiss. “We have been relentless in our commitment to be a one-of-a-kind handmade spirit and are thrilled to continue that passion with the launch of Ancho Reyes Verde.”

 

Guindi adds, “Ancho Reyes Verde maintains our dedication to producing authentic Mexican products and explores the poblano chile in a new and exciting way. Verde has already received great buzz amongst bartenders and mixologists, affirming just how special Ancho Reyes truly is.”  

 

Since its launch in 2014, Ancho Reyes Original has quickly become a sought-after liqueur among the bartending community, given its uniqueness and its ability to transform a cocktail. In fact, Ancho Reyes was recently named the number three top trending liqueur brand among bartenders, and the number eight selling in the liqueurs category worldwide by leading industry publication Drinks International.

 

“We are excited to release Ancho Reyes Verde, a new interpretation of the poblano chile, into these additional markets,” says Ancho Reyes Brand Manager, Shem Blum. “Ancho Reyes Verde is an excellent, authentic and natural cocktail base or ingredient. We look forward to seeing the innovative cocktail possibilities following the launch, and hope Verde follows in the footsteps of Original.”

 

About William Grant & Sons

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur. For more information on the company and its brands, please visit www.grantusa.com.

 

Ancho Verde Margarita
1 part Milagro Silver Tequila
1 part Ancho Reyes Verde
1 part Fresh Lime Juice
1/3 part Agave Nectar
Add all ingredients to a shaker, add ice, shake hard and strain over fresh ice into a rocks glass with half its rim salted. Garnish with a lime wheel.

El Rey de Reyes

Ancho Reyes Verde
1 part Ancho Reyes Verde
1 part Ancho Reyes Original
1 part Fresh Lime Juice
1/3 part Rich simple syrup 2:1 Sugar:Water
Small pinch salt
1 dash Angostura
Add all ingredients to a cocktail shaker, add ice, shake hard and strain into a cocktail coupe.

Ancho Gimlet

Ancho Reyes Verde
1 part Ancho Reyes Verde
1 part Hendricks Gin
1 part Lime
1/2 part Rich simple syrup 2:1 Sugar:Water
Slice of cucumber
Add all ingredients to shaker, add ice and shake hard to chill and dilute. Strain through a fine mesh strainer into a cocktail coupe, garnish with a cucumber wheel.
VerdeChlelada

Ancho Reyes Verde
1.5 part Ancho Verde
.5 part Lime juice
big pinch of salt
12 oz Mexican lager beer
Salt for rim
Rim a cold beer glass with kosher salt. Add salt, lime and Ancho Verde to a the cold beer glass and stir to mix. Add ice and add beer. Garnish with a lime wheel.

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