BE BOLD AND BE UNIQUELY YOU TO ENJOY FREE FROYO AT ORANGE LEAF
“You Be You Day” on April 26 celebrates what makes Orange Leaf fans
truly one-of-a-kind originals and kicks off new ‘#BeOrange’ brand campaign
Orange Leaf Frozen Yogurt has declared Tuesday, April 26, “You Be You Day” to delight and reward its guests with free froyo in return for them sharing their most creative, unusual and unique personality attributes as part of a celebration of uniqueness and individuality. April also marks the roll out of “#BeOrange,” a new brand campaign inspired by its mission to encourage originality among employees and customers with the help of their new Spokes-thingie, Orange Unicorn.
On Tuesday, April 26, Orange Leaf fans are invited into participating locations across the country to create their perfect (beginner cup) froyo snack, choosing from millions of possible ways to mix and match light and fruity or rich and decadent froyo flavors and mouthwatering toppings. Once customers have swirled and topped their original creations, they simply need to head to the register to proudly tell or show an Orange Leaf store employee what makes them different and unique, and their froyo is free.
“At Orange Leaf we have always loved how creative our loyal fans and employees are, but until now, we haven’t celebrated how being unique, different or unusual mirrors what we stand for as a brand,” said Geoff Goodman, president of Orange Leaf. “You Be You Day on April 26 is the launch pad for an entirely new way to experience Orange Leaf. Whether we’re introducing totally unexpected flavors and snacks or simply creating new ways for our loyal fans to be themselves, we’re extremely excited and proud to ‘Be Orange.’”
In a sea of sameness, Orange Leaf is anything but, and the Be Orange campaign aims to differentiate the brand through creativity, originality and inventiveness by introducing consumers to an Orange Unicorn who, with a witty, quirky style, will help consumers discover a new Orange Leaf. New treats and snacks such as Swizzles, Froyo Cakes and exciting new flavors later this spring and summer will give customers lots of reason to visit Orange Leaf even more often.
Orange Leaf’s Orange Unicorn was announced as a new hire recently and will focus on encouraging surprise celebrations of individuality, like You Be You Day, through a wide variety of unique events and special promotions as well as drive inspiration behind totally unexpected flavors and snacks.
Orange Leaf’s You Be You Day Offer cannot be combined with any other offer. One beginner cup of froyo per person at participating locations (beginner cup filled and topped to customers’ delight). Good for in-store sales only. No cash value. Toppings may vary by store and may be limited.