Monday 20th, October 2014 / 18:02 Written by

Sipp Beverages Make Their Way to H-E-B Shelves


Sipp Sparkling Organics will soon be available in H-E-B grocery stores across Texas, featured in their “Pop Shops.” The stores will carry Sipp’s Lemon Flower, Ginger Blossom, Summer Pear, and Mojo Berry flavors.


H-E-B was founded over 100 years ago as a small family-run store in Kerrville, TX and today is one of the nation’s largest independently owned food retailers, with more than 340 stores in 155 communities throughout Texas and Mexico.


KeHE Distributors, who also deliver Sipp to Central Market stores across Texas, will deliver Sipp to the grocery chain.


“We are excited to be growing the Sipp brand in the South with the H-E-B chain. Fans of Sipp who have been buying at Central Markets can now find Sipp in many more locations throughout Texas,” said CEO/Founder, Beth Wilson-Parentice.


Sipp is scheduled to become available in H-E-B “Pop Shops” starting next week, Monday, October 13, 2014.


In addition to H-E-B, Sipp can be found on the West Coast in Bristol Farms, Andronico’s Community Markets, BevMo!, Mollie Stones, and many specialty stores and cafes. With additional distribution in Florida and across the East Coast, Sipp is available in retail stores including Whole Foods, ABC Fine Wine & Spirits, Fairway Markets, Food Emporium, Mrs. Greens, Moms Organic Market, Roche Bros., and many more.


About SIPP eco beverage co., Inc.


In late 2009, Beth Parentice set out to create a new, healthier soda alternative. After many months of mixing, testing and tasting, Sipp debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages sweetened with agave. Sipp has received celebrity endorsements as well as awards including Best Beverage of 2011 in Beverage World Magazine. Sipp has also been featured in FOOD & WINE Magazine as well as Martha Stewart’s Whole Living Magazine. Bottles of Sipp can be found in areas where the consumer is looking for unique flavorful healthier alternatives, such as organic restaurants, markets, and cafes. Visit for more information and where to find Sipp near you.


About H-E-B


H-E-B began in 1905 with one small store in southeastern Texas, named for one of the founders, Howard C. Butt. The company operates under the names H-E-B, H-E-B Plus, and Central Market. Today, H-E-B is one of the largest independent food retailers in the nation with a commitment to excellence, including exceptional service, low prices, and friendly shopping. Visit for more information.



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